Q1)What
determines whether the buyer is satisfied or dissatisfied with a product ? How
it is useful for marketer? (2)
Q2) Explain the product market expansion grid and differentiate between product development and market development strategies (3)
Q3) Difference b/w Labeling And Packaging? (3)
Q4)Being the marketing manager , you are going to introduce a new product with the brand name " Slim Fast in the market for the people suffering from obesity. what are the steps you will take o conduct a marketing research before introducing the product in the market? (5)
Q5) Different products usually have adoption rates depending upon their nature and market. what are the different characteristics or behavior that influence the rate of adoption? (5 marks)
Q2) Explain the product market expansion grid and differentiate between product development and market development strategies (3)
Q3) Difference b/w Labeling And Packaging? (3)
Q4)Being the marketing manager , you are going to introduce a new product with the brand name " Slim Fast in the market for the people suffering from obesity. what are the steps you will take o conduct a marketing research before introducing the product in the market? (5)
Q5) Different products usually have adoption rates depending upon their nature and market. what are the different characteristics or behavior that influence the rate of adoption? (5 marks)
Q1)
Compare and contrast closed-end questions and open-end questions for gathering
data. (3 Marks)
Q2) Differentiate between idea generation and idea screening? (3 Marks)
Q3) The BCG growth share matrix identifies four classifications of Strategic Business Uints (SBUs) which are stars, cash cows, question marks and dogs. Briefly discuss why management finds it difficult to dispose off a “question mark?” ( 3 Marks)
Q4) There are many different sources from which a company can get ideas for a new product development. These include internal sources, customers, competitors, distributors and suppliers. What should a company do to ensure that the good ideas coming from all these sources are not ignored? (5 Marks)
Q5) The customers go through the different stages while making a decision about buying a new product. Describe the stages involved in adoption process where customers plan to buy a new product. (5 Marks)
Q2) Differentiate between idea generation and idea screening? (3 Marks)
Q3) The BCG growth share matrix identifies four classifications of Strategic Business Uints (SBUs) which are stars, cash cows, question marks and dogs. Briefly discuss why management finds it difficult to dispose off a “question mark?” ( 3 Marks)
Q4) There are many different sources from which a company can get ideas for a new product development. These include internal sources, customers, competitors, distributors and suppliers. What should a company do to ensure that the good ideas coming from all these sources are not ignored? (5 Marks)
Q5) The customers go through the different stages while making a decision about buying a new product. Describe the stages involved in adoption process where customers plan to buy a new product. (5 Marks)
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