06 January, 2014

MKT501 Current Midterm Paper Fall 2013 File 3



Mine today paper... 24 dec 2013.. 10:30
22 mcqs i think 15 mcqs from past papers.
1.Differentiate b/w product idea and product concept. 3 marks
2. Pricing is important but difficult decision for marketers discuss? 3 marks
3.about brand name 3 marks
4.commercialization and its steps in new Product development 5 marks
5.advantages of price penetration. 5 marks

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