06 January, 2014

MKT610 Current Midterm Paper Fall 2013 Shared by Faheem Ahmed File 1



Faheem Ahmed on December 29, 2013 at 10:37am
Todays MKT610 Paper was conceptual, few mcqs from past papers...
Subjective was almost from past papers, one should first see subjective Qs from past papers and than start reading notes it will be helpful...
1-Customer loyalty and customer retention differencr.
2-CSS and Operational CRM
3-Strategic Inflection Point
4-Qs related to Customer Behaviour
5-Planed and Unplanned nature of stagnates

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